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DevNexa

Target: Social Media Marketing

Paid & Organic Social Media Marketing That Drives Pipeline

Turn social platforms into active client acquisition funnels. We manage creative production and paid campaigns on Meta, LinkedIn, and TikTok — measured against pipeline, not likes.

Get a free strategy call How the programme works

Pricing starts from $2,000/mo. No lock-in contracts.

Overview

How our Social Media Marketing programme works

Social media marketing only pays when it creates demand your sales team can close — not when it optimises for likes. We run organic and paid social as one programme: content pillars that earn attention from decision-makers, and paid amplification that retargets engaged viewers into demos and trials.

Platforms are chosen for where your buyers already spend time (often LinkedIn and Meta for B2B; Meta and TikTok for DTC). Reporting ties UTMs to CRM opportunities so finance sees assisted pipeline, not vanity engagement rates.

Best fit: brands ready to publish weekly and fund creative tests. Not a fit: “post three times a week and hope” retainers with no paid budget or measurement.

What's Included

Core deliverables built to maximize your ROI

Every client engagement includes comprehensive planning, clean execution, and tracking.

  • Paid Social Advertising

    Targeted buyer acquisition

    We manage paid social campaigns across Meta, LinkedIn, and TikTok, targeting users based on precise demographics, interests, and professional data.

  • High-Performance Creatives

    Visuals that stop the scroll

    Our design and video editing team produces custom vertical videos, ad graphics, and copy designed specifically to fit native social platform experiences.

  • Community Engagement

    Building long-term brand equity

    We handle daily organic scheduling, reply to comments, and moderate direct messages to build brand trust and convert followers into customers.

Proven Results

Case studies for our Social Media Marketing campaigns

Engagement patterns that show how this channel typically fits a growth programme. Ask for signed-off references on a strategy call.

  • Consumer Fintech App · 12 months

    Expensive paid installs, no organic presence, and a churning email list.

    A full-funnel programme: paid social to drive discovery, SEO and content to capture the research phase, and lifecycle email to convert signups into funded accounts.

    Cost per funded account
    −61% Cost per funded account
    Branded search volume
    +268% Branded search volume
    Email revenue per send
    3.2x Email revenue per send

    “Every channel used to compete for credit for the same signup. Now we can see exactly which stage of the funnel is actually moving the cost-per-funded-account number, and budget follows that evidence instead of whoever shouted loudest in the planning meeting.”

    Head of Growth
    Head of Growth, Consumer Fintech App
    • Social Media Marketing
    • SEO Services
    • Email Marketing & Automation
    Read Case Study

Our Strategy

What the first ninety days look like

We fix measurement, align content, and scale traffic in three structured phases.

  1. Month 1

    Step 1:Audience & Creative Research

    We outline target user personas, audit past social posts, and draft initial content templates and scripting briefs for video ads.

  2. Month 2

    Step 2:Funnel Setup & Ad Launch

    We connect platform pixels, set up custom audience segments, and run initial creative tests to identify winning messages and formats.

  3. Month 3+

    Step 3:Creative refresh & Scale

    We monitor frequency metrics and deploy fresh ad copy and creative variations weekly to prevent ad fatigue and maintain conversions.

Questions & Answers

Frequently asked questions about Social Media Marketing

Everything you need to know about starting an engagement, deliverables, and tracking.

Which social channels are best for B2B vs B2C companies?

For B2B brands, we see the highest conversions on LinkedIn and Meta. For E-commerce, DTC, and consumer-facing apps, Meta (Instagram/Facebook) and TikTok tend to yield the best results.

Do you edit the videos and write the captions yourself?

Yes. We manage the entire social content lifecycle: writing scripts, editing raw video footage, designing images, and writing optimized posts for each platform.

How do you measure ROI on social campaigns?

We track standard metrics like click rates, but our main KPI is business growth. We use multi-touch attribution software and UTM parameters to connect social ads directly to sales and leads.

Do you create the creative in-house?

Yes for core static and short-form video concepts, with clear brand guidelines. Larger shoots can be scoped separately.

Which platforms do you prioritise?

Wherever your buyers already are. We start with one primary and one secondary platform rather than spreading thin across six networks.

Ready when you are

Let us build the marketing programme your competitors cannot copy

Tell us your goals, your market, and what you have already tried. We will come back with the channels worth your budget, the gaps we can close first, and an honest read on what results to expect and when.

Free Strategy Call See The Results
  • Reply within one business day
  • No retainer pitch on the first call
  • An honest answer on fit
Service lines
6 Service lines
Articles published
9 Articles published
Case studies
3 Case studies