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Target: PPC Management

PPC Management Services Tailored for Profitable Scaling

Google Ads and paid search campaigns that spend less, eliminate wasted budget, and deliver a measurable return on ad spend. We rebuild your account around profitable intent and test creative until cost per acquisition drops.

Get a free strategy call How the programme works

Pricing starts from $1,800/mo + ad spend. No lock-in contracts.

Overview

How our PPC Management programme works

Paid search should be a controllable growth lever — not a black box that burns budget on brand terms and irrelevant queries. Our PPC management service rebuilds Google Ads and Microsoft Ads accounts around profitable intent, tight negatives, and landing pages that match the promise in the ad.

We instrument conversion tracking first (including offline CRM import where available), then restructure campaigns by intent, rewrite ads and assets, and cut waste before we scale spend. Creative and landing-page tests run on a fixed cadence so cost per acquisition trends down while volume holds or grows.

Best fit: teams spending meaningfully on search with messy structure or rising CAC. Not a fit: accounts that refuse to share conversion data or treat paid as a set-and-forget channel.

What's Included

Core deliverables built to maximize your ROI

Every client engagement includes comprehensive planning, clean execution, and tracking.

  • Campaign Restructuring

    Organized for absolute efficiency

    We rebuild your paid search structure to group keywords by precise buyer intent, allowing us to serve highly relevant copy and lower average cost-per-click.

  • Landing Page Optimization

    Rebuilding pages to convert traffic

    We write and design dedicated, high-converting landing pages for your top ad groups, helping you convert a higher share of the paid clicks you already pay for.

  • Ad Copy Split Testing

    Finding the messages that pull

    We continuously run text and image assets head-to-head. By testing headlines, hooks, and calls to action, we discover what drives down customer acquisition costs.

Proven Results

Case studies for our PPC Management campaigns

Engagement patterns that show how this channel typically fits a growth programme. Ask for signed-off references on a strategy call.

  • DTC Home Goods · 7 months

    Google Ads spend had doubled year over year while return on ad spend fell.

    We restructured the account around profitable search intent, cut spend on terms that never converted, and rebuilt the landing pages behind the top ten ad groups.

    Return on ad spend
    2.1x → 5.4x Return on ad spend
    Cost per acquisition
    −52% Cost per acquisition
    Annual revenue
    +1.4M Annual revenue

    “Same budget, more than double the revenue. The landing page rebuild paid for itself in six weeks.”

    Head of E-commerce
    Head of E-commerce, DTC Home Goods
    • PPC Management
    • Web Design & Development
    Read Case Study

Our Strategy

What the first ninety days look like

We fix measurement, align content, and scale traffic in three structured phases.

  1. Weeks 1-2

    Step 1:Waste Identification Audit

    We audit your historical ad data to locate budget leaks, negative keyword gaps, and conversion tracking discrepancies that distort your ROI metrics.

  2. Weeks 3-4

    Step 2:Structure & Tracking Launch

    We deploy the new campaign structure, connect enhanced conversion tracking integrations, and launch customized landing pages built for desktop and mobile.

  3. Weeks 5+

    Step 3:Bid Scaling & Optimization

    We monitor keyword performance, adjust bidding strategy algorithms (such as Target CPA), and test fresh ad variants to maintain a strong return on spend.

Questions & Answers

Frequently asked questions about PPC Management

Everything you need to know about starting an engagement, deliverables, and tracking.

Is my advertising budget included in your management fee?

No. Your ad budget is paid directly to the ad networks (like Google or Microsoft). Our monthly fee covers the strategic planning, copywriting, page design, constant testing, and campaign optimization.

How do you prevent money from being wasted on bad clicks?

We set up strict match-type strategies, build comprehensive negative keyword lists, and turn off keywords that fail to drive real business sales or leads over a reasonable timeframe.

Do you manage search, shopping, and retargeting campaigns?

Yes. We run the full spectrum of paid search assets including Google Search, Shopping, Performance Max, YouTube video ads, and remarketing networks.

Do you manage the ad budget or only the fee?

You keep billing with Google/Microsoft. Our fee covers strategy, build, creative tests, and reporting. We recommend budgets based on CPA targets, not arbitrary spend floors.

How often do you report?

Weekly optimisation notes and a monthly performance review against CPA, ROAS, and qualified conversion volume — not click vanity metrics.

Ready when you are

Let us build the marketing programme your competitors cannot copy

Tell us your goals, your market, and what you have already tried. We will come back with the channels worth your budget, the gaps we can close first, and an honest read on what results to expect and when.

Free Strategy Call See The Results
  • Reply within one business day
  • No retainer pitch on the first call
  • An honest answer on fit
Service lines
6 Service lines
Articles published
9 Articles published
Case studies
3 Case studies