The Topical Authority Blueprint
How to design, write, and interlink content hubs that prove competence to search engines and support pipeline — not just traffic. Covers intent mapping, hub-and-spoke IA, brief standards, and how we attribute organic assists in the CRM.
Use this when organic is flat despite publishing volume, or when sales says “inbound leads are the wrong fit.” The blueprint forces every URL to own a single search job and a measurable conversion path.
Key chapters
- • Mapping search intent categories
- • Designing semantic hub-and-spoke networks
- • Writing high-density content briefs
- • Attribution & keyword tracking